How to prepare your home for a winter sale

Selling your home in winter can be just as successful as selling in spring — if you play to the season’s strengths. While there may be fewer buyers, those who are looking are often more serious. Here’s how to make your home stand out and sell quickly during the colder months.

1. Keep Walkways Safe and Clear

First impressions start at the curb.

• Shovel snow and remove ice from driveways, sidewalks, and steps.

• Use salt or sand to prevent slipping.

• Add a welcoming winter doormat to keep floors cleaner during showings.

2. Maximize Natural Light

Winter days are shorter, so brighten up your home:

• Open curtains and blinds before every showing.

• Clean windows inside and out.

• Replace dim bulbs with higher-lumen, warm-light options.

3. Create a Warm, Cozy Atmosphere

• Set the thermostat to a comfortable temperature before buyers arrive.

• Add seasonal touches like throw blankets, area rugs, and soft lighting.

• If you have a fireplace, light it for ambiance (or use a gas or electric one for safety).

4. Highlight Energy Efficiency

Buyers appreciate a home that’s comfortable in cold weather.

• Showcase new windows, insulation, or energy-efficient heating systems.

• Leave utility bills available to show manageable winter costs.

5. Use Winter-Friendly Curb Appeal

• Add evergreen planters, a tasteful wreath, or subtle holiday décor.

• Ensure house numbers are visible even in low light.

• Keep exterior lights on during late-afternoon showings.

6. Stage With the Season in Mind

• Choose warm, neutral tones for throw pillows and bedding.

• Avoid overly specific holiday themes that may not appeal to all buyers.

• Incorporate fresh flowers or greenery to add life.

7. Keep It Clean and Fresh

Winter means more mud, snow, and salt tracked inside.

• Place rugs or mats at every entrance.

• Vacuum and mop regularly.

• Use light, fresh scents — avoid overpowering candles or air fresheners.